Scenario It seems more prudent to take your cue from. Question Scenario It seems more prudent to take your cue from the customer advisory board than from the focus group, so you’ve decided to focus on the issue of price. But slashing price would have major ramifications, including a hit to your bottom line and a possible price war with competition. Before taking this step, you need more research to confirm whether or not the exploratory data was correct. The relentless pressure to hold down costs leads you to consider a relatively inexpensive survey using the company’s mail panel. Like any mail survey, it would enable you to reach a diverse group – not just social media fans or other Internet regulars. You could develop a simple, standardized instrument asking respondents to rate the importance of price and other factors, like performance, in their purchase decisions. But you know that people who take time to participate in panels may differ significantly from the general population. It may be worth spending more to do a mail survey of a national consumer sample. You’d feel more confident moving forward based on results from a large, relatively unbiased pool of participants. Low response rates could be a problem, but enclosing coupons or other incentives may help.Question:Should you Survey a mail Panel, or a national Consumer sample? a) Mail Panelb) A national Consumer Sample
Question 1PACE, a framework that can help marketers keep track
Question Question 1PACE, a framework that can help marketers keep track of the important steps to develop a successful marketing plan, stands for – a.Promotion, Advertise, Commercials, Emails b.Product, price, place and promotion c.Price, Audience, Customers, Evaluation d.Product
Do you have a sample of this assignment or any
Question Do you have a sample of this assignment or any tips on how to write it? alt=”E69C46AC-5717-41EF-AEE9-D3B468315990.png” /> ATTACHMENT PREVIEW Download attachment E69C46AC-5717-41EF-AEE9-D3B468315990.png all T-Mobile LTE 8:01 PM 1 28% a bb2.uhd.edu Surgery and a Holiday Medical tourism is expected to be a $125 billion industry by 2021. People from developed countries are heading to developing countries for cosmetic or dental surgery because it is less expensive and typically not covered by insurance. For example, a knee replacement that costs $35,000 in the U.S. could run $6,600 in India. It is estimated that more than 10 million people left the U.S. in 2016 for medical treatment abroad. The more popular destinations include India, Brazil, Thailand, Turkey, Mexico, and Costa Rica. A number of businesses have sprung up to serve these customers. There are startups that are developing websites similar to Airbnb and Hotels.com that are specifically targeting medical procedures so the potential traveler can search by type of medical procedure. Medigo GmbH, one provider located in Berlin, has served over 125,000 patients, and encourages its customers to leave reviews. Another company, Medical Departures International, is one of several medical tourism travel agencies helping people explore their options for a variety of surgeries including dental, cosmetic and knee. https://www.medicaldepartures.com/ Despite the growing popularity of medical tourism, there are challenges. Dhiraj Joshi, a health care strategist located in Dubai, describes the challenge as follows:
1200 words total. 3 APA cited references and reference list. Please NO
1200 words total. 3 APA cited references and reference list. Please NO PLAGIARISM PLEASE!!!1. (400 words)Discuss the key points of the case related to Target’s supply chain. What decision is Target’s management facing?2. (400 words)Discuss the type of distribution strategy that Target most often practices. What does this type of distribution strategy entail and why is it an effective strategy for Target?3. (400 words) An issue that can negatively impact Target’s business success is inventory stockouts. What is a stockout? Discuss least two (2) methods that Target’s management could implement to prevent stockouts. What do these methods entail and why did you select the them.article starts on pg. 372
1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:Cite at least 3 scholarly references.Format your paper consistent with APA guidelines.
a 700- to 1,050-word paper
Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Week 1 paper to assist with your findings.Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples should include the same, similar, and new cases of company communications including promotion, advertising, social media, and other materials.Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class.Discuss each example you found using specific information. Include screenshots or copies of the marketing pieces you examined.
- Of all the types of social media advertising, which is
- Of all the types of social media advertising, which is the most effective and least effective one? Why? Justify your answers.
Need help in creating a report for the case study
Question Need help in creating a report for the case study of Deere and co, HBS 9-577-112
MICROFINANCE AND BOTTOM-OF-THE-PYRAMID CONSUMERS For most consumers in developing countries,
Question MICROFINANCE AND BOTTOM-OF-THE-PYRAMID CONSUMERS For most consumers in developing countries, credit is an afterthought, an easily accessible component of making a purchase. Certainly credit scores are tracked and access to credit can be limited for individuals with a bankruptcy or foreclosure. Still, for the majority of consumers, the next loan is the swipe of a credit card away. Obtaining credit is difficult for bottom-of-the-pyramid consumers in developing markets. It is estimated that two thirds of the world’s population cannot obtain access to credit from banks. Instead, credit, if available at all, can only be accessed through loan sharks and other forms of organized crime. This debt comes with a hefty cost. Interest rates can be extremely high. The lack of reasonably priced credit has implications for international marketers. It keeps many consumer stuck in poverty. It limits purchasing power, constrains development, and is a key component of bottom-of-the-pyramid. For years, individuals and groups have looked for ways to respond to the global credit access problem. In 1976, Nobel Prize winner Muhammad Yunun came up with a solution – microfinance. On a trip to his home country, Bangladesh, Professor Yunus conducted an informal survey of the loan shark loans to local villagers. The total amount of the average loan was a small $27. The pain associated with this debt in terms of the amount of interest charged was unequal to the villagers because they were not “credit worthy”. They had no collateral and low earnings. The profit on a $27 loan also seemed too small for them. Stepping into the void in the market, Professor Yunus loaned the $27 himself. From there microfinance was born. The concept of microfinance is simple. By fixing the institutional gap, credit can be made available to impoverished individuals. This provides them the funding needed to start businesses and earn their way out of poverty. Women are more likely to repay loans, which makes them the target market for the majority of microfinance loans. Mallamma was a forty-two-year-old entrepreneur in Hyderabad, India. She used a microfinance loan of 10,000 rupees to start a fish business. In one year she grew the business to the point that she is seeking a second loan of Rs 50,000 to hire an employee and continue expanding. In Hyderabad, another borrower, Geetawati, used an Rs 10,000 loan to buy a sewing machine after her husband passed away. In one year, she grew the business to the point that she earns Rs 100 per day and has an employee. Both women repaid their initial loans. Professor Yurus founded the Grameen Bank, which now lends more than $1 billion each year. Ninety-seven percent of their borrowers are women, and all of the loans are self-financed, making the bank highly stable. The company also keeps costs very low. Advertising or other promotions are not used. The simple product coupled with the social goal of helping the disadvantaged allows them to be highly efficient. This efficiency has allowed the Grameen Bank to stat loaning to poor consumers in developed countries, including the United States. Microfinance has boomed in the past decade. In India alone, the sector grew at a 50% to 70% annual rate from 2006 to 2009. More than eight hundred microfinance institutions now operate in the country. There are 183 members of Sa-Dhan, a network of microfinance lenders, and for this group the amount of loans grew from Rs 3,456 crore to Rs 11,734 crore. Microfinance has become a key component of the Indian economy. It has led to some migration from cities to rural areas to take advantage of the jobs created by microfinance. Professor Yunus started a global movement. More than 150 million bottom-of-the-pyramid consumers have borrowed money from a microfinance institution. The average microfinance loan is $1,026 and only 3.1% of loans default. The default rate is better than that for many banks lending to develop market consumers. The amount of finance tripled between 2004 and 2006 to $4 billion globally. The majority of lending goes to women and 85% of lending is conducted in Asia where the movement originated. Growth is fast in other regions, especially Latin America. Even with this growth, it is estimated that 95% of the potential market where microfinance has deep roots, such as Bangladesh, 60% to 75% of the market borrows, which suggests that there is great potential for growth. Table 10.2 lists the top fifteen microfinance institutions globally (attached together). Microfinance has been criticized. As global banks move into the market, many worry that the social roots of the process will be lost. For example, CompartamosBanco, a Mexican microfinance focused bank, was criticized for using an initial public offering to raise $1 billion in credit. Professor Yunus started microfinance by doing the opposite of what banks do. CompartamosBanco instead acts more like a bank, including charging high interest rates of up 80% a year. Other critics point out that many microfinance borrowers may have been successful without the loan. The loan is not the root of their success. Instead, their success resulted from successful business and marketing strategies coupled with a great deal of hard work. Even accounting for the criticisms and changing nature of microfinance, Professor Yunus started a significant social and financial movement. Providing access to credit has the potential to help pull least-developed countries out of poverty and increase purchasing power for billions of consumers. The vast implications for international businesses and marketers continue.Question 1 – Define the Problem (what are the issues? Can you prioritize and identify the main problem that needs to be solved?Question 2 – Analyse SWOT the caseQuestion 3 – Suggest some recommendations. This recommendation solves the following issue? Please, could be two (2)recommendations.Question 4 – Define your action plan. Strategies
Positioning of sears Definition: the desired perception (in the minds
Question Positioning of sears Definition: the desired perception (in the minds of consumers) of the product concept/brand relative to the competition ConsiderationsThe inherent drama of the product/concept/brandThe needs and wants of the target audienceThe competition and share of voiceHow is the brand currently positioned? Is there a need to reposition it? Creative strategy flows from positioning – what is the theme of the advertising campaign? What is the nature of distribution and how does it relate to: a) point-of-sale advertising and promotion b) pricing practices c) sales goals (unit sales and dollar volume at retail and wholesale) Visibility: What are the visible advantages and benefits of this product? Media Plan: Justify choice of media vehicles to be used for the campaign with the use of MRI data. IMC: Present a cohesive and comprehensive plan for your advertising and promotion campaign with preferably an idea of the timeline.
Marketing Research Question: For one of the situations below write
Question Marketing Research Question: For one of the situations below write an email memo (no more than one-page) to your boss identify threemarket research companies you would like to consider for your project and giving your reasons for choosing them. Some sites that will help you identify potential firms are:http://www.quirks.com/ and http://www.greenbook.org/B: You are a research associate in the new products division of a Chicago-based toy company. You are looking for a market research firm to conduct exploratory research, probably focus groups but you are open to ideas, with kids under 10. Your goal is to get some ideas for new tablet games for children under 10. Your company has done a great deal of market research in the past.My Question: What are the guidelines to answer this question? What are strong points I can use? Can you give me an example as to how you would tackle this question?
1. Outline two ways of processing market research data. (20
Question 1. Outline two ways of processing market research data. (20 words) 2. Outline the term standard deviation and its use in analysis of market research data. (50 words) 3. Outline the use of correlation analysis in market research. Give an example to illustrate your answer. (50 words) 4. Explain two issues that should be considered in the design of a market research project to ensure that budget constraints and limited resources are met. (100 words) 5. Outline three differences between qualitative and quantitative research with regard to market research objectives, sample size and data collection and analysis methods. (100 words) 6. Explain the importance of sample size in market research. (30 words) 7. Discuss two common approaches to determining sample size and the merits or otherwise of the approach. (100 words) 8. Explain probability and non-probability sampling. (40 words) 9. Outline how hypotheses are developed and used in market research. (80 words) 10. Explain why market research is beneficial for growing a business and give two examples to illustrate your answer. (50 words) 11. Explain the following types of market research and the circumstances in which a business may use them: (120 words) a. Exploratory research b. Ethnography c. Causal research 12. Discuss three advantages and disadvantages of in-depth interviews in market research. (30 words)13. Explain the use of a questionnaire as a survey instrument in market research and the importance of testing a questionnaire prior to using it. (65 words) 14. Explain the importance of valid and reliable market research data. (35 words) 15. Discuss three advantages and disadvantages of focus groups in market research. (50 words) 16. Outline the key steps in a policy and procedure development process. (200 words) 17. Identity two methods of consulting with stakeholders within a project. Compare and contrast each of the methods you identify. (65 words) 18. Outline PERT and CPM project management techniques and explain the different circumstances in which they are best used. (80 words) 19. Compare and contrast two methods that can be used to measure project outcomes and progress and provide example to illustrate your answer. (170 words)20. Explain two different methods that an organisation can use to engage consultants for market research. (70 words)
Why is it important for Canon U.S.A Inc to align
Question Why is it important for Canon U.S.A Inc to align CRM initiatives with organizational goals?
The following guidance questions may be helpful in developing your write-up:In order
The following guidance questions may be helpful in developing your write-up:In order to successfully complete this assignment, you should:
How has technology influenced consumer choices? Provide specific examples.How has
Question How has technology influenced consumer choices? Provide specific examples.How has it had an impact on you personally?
- Considering all you have learned about marketing, why do you
- Considering all you have learned about marketing, why do you think social media policies are important to an organization?
- What are some of the common elements you see in both examples of social media policies you chose?
- How do you think an employer’s social media policies should extend to employees’ personal social media accounts? Should what employees post on their personal Facebook pages regarding their work life be held against them? Why or why not? Are there situations in which firing an employee for private posting is appropriate? Explain your answer.
I recently purchased a tablet for ease of reading my
Question I recently purchased a tablet for ease of reading my books while traveling or at work and such. During the process of ordering I was very excited because of the versatility it was going to offer me, I was so excited that I began stalking the shipping process and met the delivery guy at the end of the sidewalk. At first the box looked a little ig but I assumed it was just really good packaging. I was wrong, the “tablet” was massive and the screen was the same size as my laptop. I was furious with myself for not paying more attention to the dimensions and at this point it was basically useless. It did not give me a convenient source of literature, and it was not compatible with our schools website for live classrooms. I lost all of my excitement for this item for the uses I intended. However it provides my children with an excellent screen for playing games and videos while we are traveling or just around the home. While I was at first excited then disgusted I have now found myself decently happy that my child is occupied and is helping her to expand her independence.
Compare their strategies at each level (business-level and corporate-level) and evaluate which
Compare their strategies at each level (business-level and corporate-level) and evaluate which company you think is most likely to be successful in the long term. Justify your choice.Determine whether your choice from question 1 would differ in slow-cycle and fast-cycle markets.
and Amazon – 250 words
Compare their strategies at each level (business-level and corporate-level) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. (argue for Wal-Mart)Determine whether your choice from question 1 would differ in slow-cycle and fast-cycle markets.
Need this in 2-3 days. thanks. I work for a
Question Need this in 2-3 days. thanks. I work for a new company that produces personal computers. The computers are light-weight because they do not include a DVD drive, but they still have a massive amount of storage space, enough that would accommodate the needs of any workplace or individual. tell us a plan for how to introduce this new product to market. my plan should have which channels I will pursue (and explain why I am choosing not to use certain channels), a distribution plan, and if I will use a retailing strategy (if I choose not to, explain why). In order to be n effective plan, I will need to research my competitors’ strategies. My competitors are companies like Apple, HP, Samsung, and Toshiba, all of which produce some kind of light-weight, inexpensive computer. Also outside research on marketing channels, distribution, and retailing strategies.
You are a Marketing Manager for your company. You are
Question You are a Marketing Manager for your company. You are tasked with developing demographic information for a certain population as to a potential product your company is launching and on similar product lines by competitors. You are seeking information on demographic appeal, buying habits, and shopping habits. You come across reports published about competitor products and customer need and preferences. You use this information to complete your report and submit it to th Marketing Director for review. What are ethical concerns regarding the work? What are ethical concerns about the report? What are ethical concerns as to the research?