The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list.

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list..

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.

Required structure and content:

Title Page

Table of Contents

Executive Summary

Company Profile

Situational Analysis

Marketing Objectives

Research

Target Markets

Marketing Mix: product, promotion, distribution, pricing

Implementation and Evaluation Plan

References

The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list.